I understand why coaches make more money since sports bring in more funding. What is depressing is the deeper issue, that sport brings in the most funding. I wish our culture would get at least as excited about academics as they do sports. I know a former of a successful bank….he ran it in the ground and lost millions I Don’t Care What Colour Skin Is What Size You Are Or What Your Sexual Shirt for hard working people who invested in the bank the local university hired him to teach in the business school. (Guess he teaches how Not to run a bank).
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I agree with a lot of points made on this thread. Look at it realistically though. A major chunk of the school revenue comes from people paying to go see the games, and through merchandising. Games build nothing, save nothing, produce nothing except millionaires. To be paid millions of dollars to play a game, regardless of how many people are watching, is ridiculous. How fucked up the human walk has become. A professor does a 4-year university course (masters) must get offered.
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The chance for a doctorate which takes another 2 plus years, be lucky enough to be offered a chance to teach and be teaching for ten years to even have a chance at tenure. Yes, they have it great. Compare that to the unqualified sportsperson that then has the chance of coaching (assistant for a number of years, then a chance at the big time, the media. Man, that’s a tough gig. Sadly Australia is drinking your cool aid. When you work out how to make educating people commercially profitable.
Exercise, salaries will change with it. If the football coach costs them a million a year, college football. If there were a large pool of coaches, the price for a coach would drop significantly. The coach adds that much value to the university. Athletics programs are giant cash cows that universities exploit. The players get nothing (on the books anyway) so I Don’t Care What Colour Skin Is What Size You Are Or What Your Sexual Shirt the massive salary of the coach is totally justified. This isn’t priorities, this is economics. Just shows where the focus is. The University presidents see the football.